Jakarta, March 20, 2025 – Jenius, the life finance solution from SMBC Indonesia, has introduced two new innovations, Cash Cow and Pay & Save, in conjunction with the #JagainRamadan program with Jenius. With this launch, Jenius aims to meet the needs of digital savvy communities by integrating daily transactional needs with savings.

Trends in Financial Behavior of the Digital Savvy Community

In recent years, the financial behavior of Indonesians has changed significantly. Driven by technology adoption and a lifestyle that is increasingly practical and digital, the growth of digital transactions has risen rapidly. Additionally, there is growing awareness about the importance of saving and financial planning.

Febri Rusli, Digital Banking Product & Innovation Head at SMBC Indonesia, stated, “Through co-creation with the digital savvy communities, Jenius has found that saving is not yet a habit for certain communities. Moreover, optimal interest rates on savings are often only available under limited conditions. That’s why Jenius is introducing these new innovations, Cash Cow and the Pay & Save feature.”

Febri further explained that these innovations strengthen the existing savings features of Jenius. "With these innovations, Jenius encourages the digital savvy communities to build a saving habit while accelerating their financial growth with more optimal savings interest rates," he added.

Jenius Introduces ‘Cash Cow’

Cash Cow is a savings product offering a competitive interest rate of 6% per annum. It can be funded through cashback earned from favorite merchant promotions, as well as through the Pay & Save capability. Cash Cow also allows Jenius users to track and manage their funds automatically and transparently. As a special program, Jenius offers a 9% annual interest rate for Cash Cow, valid from March 19 to August 31, 2025.

How to Save in Cash Cow

To accumulate savings in Cash Cow, users can take advantage of cashback programs when transacting at various favorite merchants, as well as cashback from Jenius app features, such as top-ups for e-Wallets or cashback from monthly s-Card fees. Now, Jenius introduces a new way for users to maximize their savings in Cash Cow through the Pay & Save feature.

‘Pay & Save’ Feature to Save in Cash Cow

Pay & Save is a new feature that allows users to set aside funds directly into Cash Cow with each QRIS payment or bill payment from the Active Balance through the Jenius app, with a maximum of Rp250,000 per transaction. For example, when users pay bills or make purchases, they can set aside an amount that goes straight into their Cash Cow account. This feature helps users consistently save with optimal interest rates without requiring a minimum deposit or a minimum tenor.

#JagainRamadan with Jenius

“To make Ramadan more meaningful, Jenius is launching the #JagainRamadan with Jenius program. This program invites users to manage their finances wisely during Ramadan through various new Jenius features, programs, and innovations, making it easier to balance spending and saving while enjoying Ramadan and achieving financial goals,” added Febri.

From exciting promotions for breaking the fast at Sushi Tei to Katsukita; shopping for Ramadan and Eid preparation at AEON Supermarket and GrandLucky Superstore; to purchasing tickets for homecoming and holidays on Tiket.com, Traveloka, and AVIATOUR, Jenius users can enjoy cashback or discounts of up to 50%, depending on their Green Club level.

Especially during Ramadan, Jenius is collaborating with Rumah Zakat, BAZNAS, and Dompet Dhuafa through the ‘Extra Donation’ program. For every donation of at least Rp150,000 made by Jenius users, Jenius will add an extra donation of Rp25,000. This program is valid from March 5 to April 30, 2025, exclusively for payments made via Jenius Pay on the Rumah Zakat, BAZNAS, and Dompet Dhuafa websites and apps, or through the Billers payment menu on the Jenius app.

“With the introduction of new innovations such as Cash Cow and Pay & Save, Jenius hopes to help users consistently save from each transaction, even while fulfilling their Ramadan needs. This allows users to maintain a balance between sharing kindness and planning their finances wisely during the holy month,” Febri concluded.

Share