Opens the Opportunity for the Customer to Participate in the Mass Market Empowerment
Medan – 28 October 2011. PT Bank Tabungan Pensiunan Nasional Tbk (SMBCI), officially opened smbci I sinaya at Jl. Asia no 95G, Medan, North Sumatra. The Vice President Director of SMBCI Ongki W. Dana officially opened the branch. This smbci I sinaya office is the 22nd Sinaya office from the total SMBCI offices network, which are more than 1,100 offices spread over from Aceh to Papua.
“This opening of Medan Asia office is one of the forms of the strategic plan of SMBCI in introducing smbci I sinaya. Sinaya is a brand for funding business of SMBCI, which has various competitively strong products and services, such as safe deposit product, personal prime services, comfy branch offices, as well as giving out optimum return,” explained Ongki W. Dana as the Vice President Director of SMBCI.
Ongki added, “More over such advantages, by becoming the customer in smbci I sinaya, the customer has also directly participated in the mission to empower millions of mass market in Indonesia. Based on these premises we call our financing business as ‘Sinaya’, which is the abbreviation of ‘Sinar yang Memberdayakan’ or ‘The empowering light’”
In its effort to empower mass market, SMBCI has a sustainable and measured mass market empowerment program named ‘Daya’. The beneficiaries of ‘Daya’ program are the customers of SMBCI who are the retiree community, micro & small enterprise (MSE) community, as well as productive poor community. With ‘Daya’, SMBCI does not only provide financial solution, but also enhance the customer’s capacity. Up to end of September 2011, “Daya” program has been enjoyed by more than 900,000 retirees, MSE beneficiaries, and productive poor productive community.
With the objective to gather third party fund through several deposit products offered, the service of smbci | sinaya can be enjoyed through the offices located in the business as well as premium residential areas. Currently, SMBCI has owned 22 Sinaya Branches and 31 Sinaya Centers in 33 cities in Indonesia.
According to Ongki, the opening of smbci I sinaya office in Medan, can also support the big economic growth potential of Medan. Copying the data of Bank Indonesia (August 2011), banking third party Fund in Medan City reaches Rp 88,1 trillion, which contributes 76.4% of North Sumatra’s total third party Fund of Rp 115.3 trillion. That shows the business potential of Medan city as well as becoming the barometer of the economic growth and business of North Sumatra.
”This opening of smbci I sinaya Medan is also the form of SMBCI’s commitment to continuously grow its business as well as to increase its role in providing the contribution of the Indonesia economy especially in Medan through the optimization of the intermediation function, specifically on the collection of Third Party Fund as well as the empowerment of the mass market customers,” added Ongki.
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