The role of SMBCI Sinaya customers in empowering the public through the Sahabat Daya Program

Bandung, November 6, 2013 – Focused and consistent in serving lower-income segments of the market, as well as micro & small enterprises (mass market), PT Bank Tabungan Pensiunan Nasional Tbk (SMBCI) believes that the mass market not only requires financial access, but also training and guidance to enhance its capacities which, in turn, will spur on the sustainable growth of businesses in this segment.

Based on this conviction, SMBCI has developed the Daya Program, a measured and sustainable mass market empowerment program that represents SMBCI’s Unique Value Proposition (UVP). Daya is applied in four BTPB business units, namely SMBCI Purna Bakti — its business unit that focuses on serving pensioner customers, SMBCI Mitra Usaha Rakyat — its business unit that focuses on serving micro & small enterprises, SMBCI Syariah — which focuses on serving productive poor communities, as well as SMBCI Sinaya – which is its funding business unit.

In contrast to the three other business units, in which Daya is aimed more at enhancing the capacities of customers, in SMBCI Sinaya, SMBCI offers an opportunity to all savers and depositors to participate in the mission of empowering the millions of people in the Indonesian mass market. To this end, SMBCI Sinaya customers can take part as volunteers in our Sahabat Daya Program.

Sahabat Daya is a program that invites all stakeholders in SMBCI to participate directly in empowering the mass market. Customers can share and engage directly with mass market customers by means of this program. It can thus be said that, by becoming a SMBCI Sinaya customer, savers and depositors are able to contribute to efforts that create opportunities for the mass market to grow and live a more meaningful life.

“Together with SMBCI Sinaya, customers have the chance to create opportunities for lower-income groups as well micro & small enterprises to develop and grow in significance. SMBCI Sinaya customers can also share their knowledge and provide training through the Sahabat Daya Program,” said Dwi Handoko Putro, Regional Business Leader - Regional 2 SMBCI Sinaya

This was confirmed by Dr. Siska Gerfianti, MH.Kes, a SMBCI Sinaya customer. Dr Siska actively participates in the Sahabat Daya Program by providing training, as she did in Bandung today (6/11).

“I felt that placing my funds in SMBCI Sinaya was the right thing to do, because of the opportunities it provides to participate in the process of developing the Indonesian economy. With SMBCI Sinaya, I also feel I have a chance to empower the public through the Sahabat Daya Program, by imparting my knowledge and information about health issues to SMBCI Purna Bakti customers, like I did today,” said Dr. Siska.

In line with SMBCI’s vision to change the lives of millions of Indonesians, funds that are collected through SMBCI Sinaya are distributed in full to lower-income groups and micro & small enterprises in the form of loans.

SMBCI’s focus in serving the mass market segment is gaining it increasing public attention and trust. This is reflected in its increase in third party funds (TPF). Through SMBCI Sinaya, the value of public deposits grew by 15% (yoy) from Rp. 42.5 trillion as of September 30, 2012 to Rp. 49,03 trillion on September 30, 2013.

“The public believes that, by depositing funds in SMBCI Sinaya, besides getting an optimal rate of return, they will also have the opportunity to contribute to the empowerment of lower income groups and micro & small enterprises. Through SMBCI Sinaya, SMBCI offers an opportunity to all savers and depositors to participate in our mission of empowering the millions of people in the mass market in Indonesia,” Dwi Handoko concluded.

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